Field guide to case study research in business-to -business marketing and purchasing / edited by Arch G. Woodside, Hugh M. Pattinson, Roger Marshall ; contributors Ronny Behrens [and twenty five others].

Contributor(s): Material type: TextTextSeries: Advances in business marketing & purchasing ; Volume 21.Publisher: Bingley, England : Edward Elgar, 2014Copyright date: ©2014Edition: First editionDescription: 1 online resource (305 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781784410797 (e-book)
Subject(s): Genre/Form: Additional physical formats: Print version:: Field guide to case study research in business-to -business marketing and purchasing.DDC classification:
  • 658.8 23
LOC classification:
  • HF5415.1263 .F545 2014eb
Online resources:
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Includes bibliographical references at the end of each chapters.

Description based on online resource; title from PDF title page (ebrary, viewed September 12, 2014).

Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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