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1.
Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c1995
Availability: Items available for loan: Nairobi Campus (1)Call number: OS HF5823.B387 1995. Not available: Athi-River Campus: Withdrawn (1).

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2.
Advertising and promotion : an integrated marketing communications perpective / George E. Belch and Michael A. Belch. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw Hill, c2007
Availability: Items available for loan: Athi-River Campus (2)Call number: HF5823.B387 2007, ... Not available: Athi-River Campus: In transit (1). Nairobi Campus: Checked out (1). Nairobi Campus: In transit (1).

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