Money games [electronic resource] : profiting from the convergence of sports and entertainment / David M. Carter.
Material type:
TextPublication details: Stanford, Calif. : Stanford Business Books, 2011.Description: xi, 290 pSubject(s): Genre/Form: DDC classification: - 306.4/83 22
- GV716 .C363 2011eb
Includes bibliographical references and index.
Television content -- Video gaming -- Athlete branding -- The Internet -- Mobile technology -- Gambling -- Sports anchored development -- Venue technology -- Corporate marketing.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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