Problems in marketing [electronic resource] : applying key concepts and techniques / Luiz Moutinho & Charles Chien.

By: Contributor(s): Material type: TextTextPublication details: Los Angeles : Sage Publications, 2008.Edition: 2nd edDescription: xiii, 322 p. : illSubject(s): Genre/Form: DDC classification:
  • 658.8 22
LOC classification:
  • HF5415 .M67 2008eb
Online resources:
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Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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