Branding and advertising [electronic resource] / edited by Flemming Hansen & Lars Bech Christensen.

Contributor(s): Material type: TextTextPublication details: [Copenhagen] : Copenhagen Business School Press ; Herndon, VA : Distribution, North America, Copenhagen Business School Press Books International, 2003.Edition: 1st edDescription: 473 p. : illSubject(s): Genre/Form: LOC classification:
  • HF5821 .B73 2003eb
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Includes bibliographical references (p. 410-469).

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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