Brand management [electronic resource] / guest editors: Leslie de Chematony ... [et. al.].

Contributor(s): Material type: TextTextSeries: European journal of marketing ; v. 42, no. 5/6.Publication details: Bradford : Emerald, 2008.Description: p. 531-712Subject(s): Genre/Form: LOC classification:
  • HF5415.1255 .B736 2008eb
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Includes bibliographical references.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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