Professional services marketing [electronic resource] : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / Mike Schultz, John E. Doerr, and Lee W. Frederiksen.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, N.J. : John Wiley & Sons, Inc., 2013.Edition: 2nd edDescription: xv, 352 p. : illSubject(s): Genre/Form: DDC classification:
  • 658.8 23
LOC classification:
  • HD9980.5 .S357 2013eb
Online resources:
Contents:
pt. I. Strategy and planning -- pt. II. Focus on branding -- pt. III. Generating and nurturing leads -- pt. IV. Making the sale.
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Includes index.

pt. I. Strategy and planning -- pt. II. Focus on branding -- pt. III. Generating and nurturing leads -- pt. IV. Making the sale.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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