Marketing plans for services [electronic resource] : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne.

By: Contributor(s): Material type: TextTextPublication details: Chichester, U.K. : Wiley, 2011.Edition: 3rd edDescription: xv, 495 p. : ill. (some col.)Subject(s): Genre/Form: LOC classification:
  • HD9980.5 .M33 2011eb
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Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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