Neuromarketing in the B-to-B-sector [electronic resource] : importance, potential and its implications for brand management / Friedrich Gentner.

By: Contributor(s): Material type: TextTextPublication details: Hamburg : Diplomica Verlag, 2012.Description: v, 67 p. : illSubject(s): Genre/Form: LOC classification:
  • HF5415.12615 .G46 2012eb
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Includes bibliographical references.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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