The wallet allocation rule : winning the battle for share / Timothy L. Keiningham [and three others].
Material type:
- text
- computer
- online resource
- 9781119037309 (e-book)
- 9781119037286 (e-book)
- 658.8/342 23
- HF5415.525 .W355 2015eb
Includes index.
Description based on print version record.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2015. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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