Reluctant capitalists [electronic resource] : bookselling and the culture of consumption / Laura J. Miller.

By: Contributor(s): Material type: TextTextPublication details: Chicago : University of Chicago Press, 2006.Description: x, 316 pSubject(s): Genre/Form: DDC classification:
  • 381/.45002/0973 22
LOC classification:
  • Z471 .M64 2006eb
Online resources:
Contents:
Commercial culture and its discontents -- From dry goods merchant to Internet mogul : bookselling through American history -- Providing for the sovereign consumer : selecting and recommending books -- Designing the bookstore for the standardized consumer -- Serving the entertained consumer : the multifunction bookstore -- Bargaining with the rational consumer : selling the low-cost book -- The revolt of the retailers : independent bookseller activism -- Pursuing the citizen-consumer : consumption as politics.
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Includes bibliographical references (p. 283-297) and index.

Commercial culture and its discontents -- From dry goods merchant to Internet mogul : bookselling through American history -- Providing for the sovereign consumer : selecting and recommending books -- Designing the bookstore for the standardized consumer -- Serving the entertained consumer : the multifunction bookstore -- Bargaining with the rational consumer : selling the low-cost book -- The revolt of the retailers : independent bookseller activism -- Pursuing the citizen-consumer : consumption as politics.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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