Qualitative marketing research : a cultural approach / Johanna Moisander and Anu Valtonen.

By: Contributor(s): Material type: TextTextSeries: Introducing qualitative methodsPublication details: London : Thousand Oaks : SAGE, 2006.Description: xi, 227 p. ; 25 cmISBN:
  • 1412903807 (cased)
  • 9781412903813
Subject(s): DDC classification:
  • 658.83 22
LOC classification:
  • HF5415.2 .M623
Other classification:
  • 85.40
Other related works:
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Holdings
Item type Current library Call number Status Date due Barcode
General Collection item General Collection item Nairobi Campus Store HF5415.2.M623 2006 (Browse shelf(Opens below)) Weeded BK090754
General Collection item General Collection item Nairobi Campus Store HF5415.2.M623 2006 (Browse shelf(Opens below)) Weeded BK090007
General Collection item General Collection item Nairobi Campus Open Shelves HF5415.2.M623 2006 (Browse shelf(Opens below)) Available BK090760
General Collection item General Collection item Nairobi Campus Store HF5415.2.M623 2006 (Browse shelf(Opens below)) Weeded BK090715
General Collection item General Collection item Nairobi Campus Open Shelves HF5415.2.M623 2006 (Browse shelf(Opens below)) Available BK090745
General Collection item General Collection item Nairobi Campus Open Shelves HF5415.2.M623 2006 (Browse shelf(Opens below)) Available BK090694

Includes bibliographical references (p.[212]-224) and index.

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