Social Media Influencers and Buying Behavior Among University Students in Kenya a Case Study of Daystar University Students by Felix Muasya

By: Material type: TextTextPublication details: Nairobi Daystar University 2024Description: xii, 116 p illSubject(s): LOC classification:
  • HF5414.K4M83 2024
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Item type Current library Collection Call number Status Barcode
Theses Theses Athi-River Campus Open Shelves Africana/Special Collection HF5414.K4M83 2024 (Browse shelf(Opens below)) Available BK0113536
Theses Theses Nairobi Campus Open Shelves Africana/Special Collection HF5414.K4M83 2024 (Browse shelf(Opens below)) Available BK0113537

A Thesis Presented to The School of Business and Economics of Daystar University Nairobi, Kenya in Partial Fulfilment of the Requirement for the degree of Master of Business Administration in Marketing

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