Managing in the global economy [electronic resource] / Richard M. Steers and Luciara Nardon.
Material type:
- 658/.049 22
- HD62.4 .S736 2006eb
Includes bibliographical references and indexes.
Managing in the global economy : an introduction -- Challenges and prospects of globalization -- Economic foundations of global business -- National trade policy and competitive advantage -- Legal and political foundations of global business -- Economic integration and regional trading blocs -- Cultural foundations of global business -- Assessing cultural differences -- Organizing for global business -- Developing global business strategies -- Building global strategic alliances -- Strategies for international negotiation -- Staffing global operations -- Managing a competitive global workforce -- Managing total quality and employee involvement -- Managing multicultural teams -- Managing in the global economy : a field project.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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