Field guide to case study research in business-to -business marketing and purchasing / edited by Arch G. Woodside, Hugh M. Pattinson, Roger Marshall ; contributors Ronny Behrens [and twenty five others].
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- text
- computer
- online resource
- 9781784410797 (e-book)
- 658.8 23
- HF5415.1263 .F545 2014eb
Includes bibliographical references at the end of each chapters.
Description based on online resource; title from PDF title page (ebrary, viewed September 12, 2014).
Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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