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Results of search for 'au:"Payne, Adrian."'
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Authors
Frow, Pennie
McDonald, Malcolm
Payne, Adrian
Item types
Electronic Book
Topics
Marketing
Service industries
Your search returned 2 results.
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1.
Marketing plans for services
[electronic resource] :
a complete guide /
Malcolm McDonald, Pennie Frow and Adrian Payne.
by
McDonald, Malcolm
Frow, Pennie
Payne, Adrian
ebrary, Inc
Edition:
3rd ed.
Material type:
Text
; Format:
electronic available online
; Literary form:
Not fiction
Publication details:
Chichester, U.K. :
Wiley,
2011
Online resources:
An electronic book accessible through the World Wide Web; click to view
Availability:
No items available.
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2.
Marketing plans for service businesses
[electronic resource] :
a complete guide /
Malcolm McDonald and Adrian Payne.
by
McDonald, Malcolm
Payne, Adrian
McDonald, Malcolm
. Marketing planning for services
ebrary, Inc
Edition:
2nd ed.
Material type:
Text
; Format:
electronic available online
; Literary form:
Not fiction
Publication details:
Oxford ; Burlington, MA :
Elsevier/Butterworth-Heinemann,
2006
Online resources:
An electronic book accessible through the World Wide Web; click to view
Availability:
No items available.
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