Communicating projects : an end-to-end guide to planning, implementing and evaluating effective communication / Ann Pilkington.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- text
- computer
- online resource
- 9781409453208 (e-book)
- 658.4/5 23
- HD69.P75 P536 2013eb
Includes bibliographical references and index.
Laying the foundations -- Developing the strategy -- Who are our stakeholders? -- Creating great content -- Channel selection -- Planning -- Research and evaluation.
Description based on print version record.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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