Market rebels [electronic resource] : how activists make or break radical innovations / Hayagreeva Rao.

By: Contributor(s): Material type: TextTextPublication details: Princeton : Princeton University Press, c2009.Description: xiii, 205 p. : illSubject(s): Genre/Form: DDC classification:
  • 303.48/4 22
LOC classification:
  • HM881 .R36 2009eb
Online resources:
Contents:
From the invisible hand to joined hands -- "You can't get people to sit on an explosion!" : the cultural acceptance of the car in America -- Evange-ale-ists and the renaissance of microbrewing -- The French revolution : collective action and the nouvelle cuisine innovation -- Show me the money : shareholder activism and investor rights -- Chain reaction : the enactment and repeal of anti-chain store laws -- Drug wars : how the anti-biotechnology movement penetrated German pharmaceutical firms and prevented technology commercialization -- From exit to voice : advice for activists.
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Includes bibliographical references (p. [181]-195) and index.

From the invisible hand to joined hands -- "You can't get people to sit on an explosion!" : the cultural acceptance of the car in America -- Evange-ale-ists and the renaissance of microbrewing -- The French revolution : collective action and the nouvelle cuisine innovation -- Show me the money : shareholder activism and investor rights -- Chain reaction : the enactment and repeal of anti-chain store laws -- Drug wars : how the anti-biotechnology movement penetrated German pharmaceutical firms and prevented technology commercialization -- From exit to voice : advice for activists.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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