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1.
Brand equity planning with structuralist rhetorical semiotics / George Rossolatos. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Kassel, Germany : Kassel University Press, 2013Copyright date: 2013
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2.
Handbook of brand semiotics / edited by George Rossolatos. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Kassel : Kassel University Press, [2015]Copyright date: 2015
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