Information marketing [electronic resource] / Jennifer Rowley.

By: Contributor(s): Material type: TextTextPublication details: Aldershot, England ; Burlington, VT : Ashgate, c2006.Edition: 2nd edDescription: xvi, 228 p. : illSubject(s): Genre/Form: DDC classification:
  • 025.04068/8 22
LOC classification:
  • HD9999.I492 R69 2006eb
Online resources:
Contents:
Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning.
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Includes bibliographical references and index.

Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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