Marketing strategies and practices in the contemporary environment / guest editors, Dr. Christos Sarmaniotis and Dr. Eugenia Wickens.

Contributor(s): Material type: TextTextSeries: Marketing Intelligence & Planning ; Volume 32, Number 2Publisher: [Bradford, England] : Emerald, 2014Copyright date: ©2014Description: 1 online resource (109 pages) : illustrations, charts, tablesContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781783509584 (e-book)
Subject(s): Genre/Form: Additional physical formats: Print version:: Marketing strategies and practices in the contemporary environment.DDC classification:
  • 658.8 23
LOC classification:
  • HF5411 .M375 2014eb
Online resources:
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Includes bibliographical references.

Description based on online resource; title from PDF cover (ebrary, viewed September 13, 2014).

Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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