World class communication [electronic resource] : how great CEOs win with the public, shareholders, employees, and the media / Virgil Scudder with Ken Scudder.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, N.J. : Wilely, c2012.Description: xviii, 218 pSubject(s): Genre/Form: DDC classification:
  • 658.4/5 23
LOC classification:
  • HD30.3 .S39 2012eb
Online resources:
Contents:
pt. 1. The essentials of successful communication -- pt. 2. Vital constituencies -- pt. 3. The media factor -- pt. 4. Public appearances -- pt. 5. The world outside -- pt. 6. It's crunch time.
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Includes bibliographical references and index.

pt. 1. The essentials of successful communication -- pt. 2. Vital constituencies -- pt. 3. The media factor -- pt. 4. Public appearances -- pt. 5. The world outside -- pt. 6. It's crunch time.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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