Smart calling [electronic resource] : eliminate the fear, failure, and rejection from cold calling / Art Sobczak.
Material type:
- 658.8/72 23
- HF5438.3 .S63 2013eb
Includes index.
Introduction -- The smart calling concept -- Cold calling is dumb, but prospecting is necessary : smart calling is the answer -- Pre-call planning -- Creating your possible value proposition -- Intelligence gathering : making your calls smart -- Using social engineering to gather intelligence -- About the author.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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