Planning, implementing, and evaluating health promotion programs : a primer / James F. McKenzie, PhD, M.P.H., M.C.H.E.S., Ball State University, Brad L. Neiger, Ph.D., M.C.H.E.S., Brigham Young University, Rosemary Thackeray, Ph.D., M.P.H., Brigham Young University.

By: Contributor(s): Material type: TextTextPublication details: USA : Pearson, 2017.Edition: 7th edDescription: xviii, 478 p : ill ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0134219929 (pbk)
  • 9780134219929 (pbk)
Subject(s): DDC classification:
  • 613.0973 23
LOC classification:
  • RA427.8 .M35
Contents:
Health education, health promotion, health education specialists, and program planning -- Starting the planning process -- Models for program planning in health promotion -- Assessing needs -- Measurement, measures, measurement instruments and sampling -- Mission statement, goals, and objectives -- Theories and models commonly used for health promotion interventions -- Interventions -- Community organizing and community building -- Identification and allocation of resources -- Marketing : developing programs that respond to the wants and needs of the priority population -- Implementation : strategies and associated concerns -- Evaluation : an overview -- Evaluation approaches and designs -- Data analysis and reporting.
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Holdings
Item type Current library Call number Status Date due Barcode
General Collection item General Collection item Athi-River Campus Open Shelves RA427.8.M35 2017 (Browse shelf(Opens below)) Available BK0103211
General Collection item General Collection item Nairobi Campus Open Shelves RA427.8.M35 2017 (Browse shelf(Opens below)) In transit from Nairobi Campus to Athi-River Campus since 12/13/2019 BK0103212
General Collection item General Collection item Nairobi Campus Open Shelves RA427.8.M35 2017 (Browse shelf(Opens below)) Available BK0103213
General Collection item General Collection item Nairobi Campus Open Shelves RA427.8.M35 2017 (Browse shelf(Opens below)) Available BK0103214

Includes bibliographical references (pages 443-458) and indexes.

Health education, health promotion, health education specialists, and program planning -- Starting the planning process -- Models for program planning in health promotion -- Assessing needs -- Measurement, measures, measurement instruments and sampling -- Mission statement, goals, and objectives -- Theories and models commonly used for health promotion interventions -- Interventions -- Community organizing and community building -- Identification and allocation of resources -- Marketing : developing programs that respond to the wants and needs of the priority population -- Implementation : strategies and associated concerns -- Evaluation : an overview -- Evaluation approaches and designs -- Data analysis and reporting.

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