Developing advertising with qualitative market research [electronic resource] / Judith Wardle.

By: Contributor(s): Material type: TextTextSeries: Qualitative market research ; 6Publication details: London ; Thousand Oaks, CA : Sage, 2002.Description: xvi, 135 p. : illSubject(s): Genre/Form: LOC classification:
  • HF5823 .W416 2002eb
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Includes bibliographical references (p. [130]-132) and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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