Kundenwertorientierte Vertriebssteuerung im Firmenkundengeschaft der Kreditgenossenschaften [electronic resource] : Kundenwertmodellierung, -operationalisierung und konzeptionelle Gestaltungsempfehlungen / Florian Wuller.

By: Contributor(s): Material type: TextTextSeries: Beitrage zum Controlling ; Bd. 17Publication details: Frankfurt : Peter Lang, 2012.Description: xxxvii, 585 p. : illSubject(s): Genre/Form: LOC classification:
  • HG2039.G3 W85 2012
Online resources: Dissertation note: Dissertation--Munster (Westfalen), Univ, 2012.
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Dissertation--Munster (Westfalen), Univ, 2012.

Includes bibliographical references.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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