Instant recess [electronic resource] : building a fit nation 10 minutes at a time / Toni Yancey.

By: Contributor(s): Material type: TextTextPublication details: Berkeley : University of California Press, c2010.Description: xiv, 263 p. : illSubject(s): Genre/Form: DDC classification:
  • 613.0973 22
LOC classification:
  • RA427.8 .Y35 2010eb
Online resources:
Contents:
The high price of a sedentary America and the challenge of getting society moving -- The benefits of widespread physical activity and opportunities to move the needle -- The evolution of an idea -- The marketing and social marketing of physical activity and fitness -- The case for the instant recess model -- Instant recess : what's good for the waistline is good for the bottom line! -- A glimpse into the future : how instant recess sparked a physical activity movement.
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Includes bibliographical references and index.

The high price of a sedentary America and the challenge of getting society moving -- The benefits of widespread physical activity and opportunities to move the needle -- The evolution of an idea -- The marketing and social marketing of physical activity and fitness -- The case for the instant recess model -- Instant recess : what's good for the waistline is good for the bottom line! -- A glimpse into the future : how instant recess sparked a physical activity movement.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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