What great brands do : the seven brand-building principles that separate the best from the rest / Denise Lee Yohn.

By: Material type: TextTextPublisher: San Francisco, California : Jossey-Bass, 2014Copyright date: ©2014Description: 1 online resource (275 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781118824405 (ePDF)
  • 9781118824337 (ePub)
Subject(s): Genre/Form: Additional physical formats: Print verison:: What great brands do : the seven brand-building principles that separate the best from the rest.DDC classification:
  • 658.8/27 23
LOC classification:
  • HF5415.1255 .Y646 2014eb
Online resources:
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
No physical items for this record

Includes index.

Description based on print version record.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

There are no comments on this title.

to post a comment.