The marketer's handbook [electronic resource] : reassessing marketing techniques for modern business / Laurie Young.

By: Contributor(s): Material type: TextTextPublication details: Chichester, West Sussex, U.K : Wiley, 2011.Description: xix, 494 p. : illSubject(s): Genre/Form: DDC classification:
  • 658.8 22
LOC classification:
  • HF5415 .Y7917 2011eb
Online resources:
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Includes bibliographical references(p. [469]-477) and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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