Best practices in marketing with email newsletters [electronic resource] : for marketers and publishers / editor, Marcia Yudkin ; managing editor, Alexis D. Gutzman ; publisher, Anne Holland.

Contributor(s): Material type: TextTextSeries: Practical know-how & case studiesPublication details: Portsmouth, R.I. : MarketingSherpa, Inc., 2002.Description: 194 p. : illSubject(s): Genre/Form: LOC classification:
  • HF5415.1265 .B47 2002eb
Online resources:
Contents:
pt. 1. Email newsletters : the basics -- pt. 2. Formulating your email newsletter strategy -- pt. 3 Newsletter format, length, frequency, and timing -- pt. 4 Content -- pt. 5 Growing subscribers -- pt. 6 Managing distribution and your list -- pt. 7 Measuring performance -- pt. 8 Basic vendor & supplier guide.
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pt. 1. Email newsletters : the basics -- pt. 2. Formulating your email newsletter strategy -- pt. 3 Newsletter format, length, frequency, and timing -- pt. 4 Content -- pt. 5 Growing subscribers -- pt. 6 Managing distribution and your list -- pt. 7 Measuring performance -- pt. 8 Basic vendor & supplier guide.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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