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1.
Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships / Naresh K. Malhotra, Can Uslay, and Ahmet Bayraktar. by Series: Marketing strategy collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016
Online resources:
Availability: No items available.

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2.
Service excellence : creating customer experiences that build relationships / Ruth N. Bolton. by Series: Marketing strategy collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016
Online resources:
Availability: Items available for loan: Nairobi Campus (4)Call number: HF5415.5.B66 2016, ... Not available: Nairobi Campus: In transit (1).

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