Advances in Advertising Research (Vol. III) [electronic resource] : Current Insights and Future Trends / edited by Martin Eisend, Tobias Langner, Shintaro Okazaki.

By: Contributor(s): Material type: TextTextSeries: European Advertising Academy | European Advertising AcademyPublication details: Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2012.Description: digitalISBN:
  • 9783834942913
Subject(s): Additional physical formats: Printed edition:: No titleDDC classification:
  • 658.8 23
LOC classification:
  • HF5410-5417.5
Online resources: In: Springer eBooks
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