Digital Gaming and the Advertising Landscape / Teresa de la Hera.

By: Contributor(s): Material type: TextTextSeries: Games and play | Games and play (Amsterdam, Netherlands) | Book collections on Project MUSEPublisher: Baltimore, Maryland : Project Muse, 2020Manufacturer: Baltimore, Md. : Project MUSE, 2020Copyright date: ©2020Description: 1 online resource (208 pages): illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9789048538676
Subject(s): Genre/Form: Additional physical formats: Print version:: No titleDDC classification:
  • 338.4/77948 23
LOC classification:
  • HD9993.E452 H47 2019
Online resources: Summary: The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited. *Digital Gaming and the Advertising Landscape* explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games. It does so by forging new links within the area of game studies where the emphasis of this book clearly lies, while also taking up new subjects such as design theories and their relation to games as well as how this relationship may be used in a practical context.
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Issued as part of book collections on Project MUSE.

Includes bibliographical references and index.

Open Access Unrestricted online access star

The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited. *Digital Gaming and the Advertising Landscape* explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games. It does so by forging new links within the area of game studies where the emphasis of this book clearly lies, while also taking up new subjects such as design theories and their relation to games as well as how this relationship may be used in a practical context.

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