Corporate cultures and global brands [electronic resource] / edited by Albrecht Rothacher.

Contributor(s): Material type: TextTextPublication details: Hackensack, New Jersey : World Scientific Pub., c2004.Description: viii, 269 pSubject(s): Genre/Form: DDC classification:
  • 658.827 22
LOC classification:
  • HD69.B7 C63 2004eb
Other classification:
  • 85.08
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"All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared ... intellectural excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume"--Acknowledgements.

Includes bibliographical references.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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