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Results of search for 'su:"Product placement in mass media."'
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Authors
Lehu, Jean-Marc
Nitins, Tanya
Item types
Electronic Book
Topics
Advertising
James Bond films
Product management
Product placement in...
Your search returned 2 results.
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1.
Branded entertainment
[electronic resource] :
product placement and brand strategy in the entertainment business /
Jean-Marc Lehu.
by
Lehu, Jean-Marc
ebrary, Inc
Material type:
Text
; Format:
electronic available online
; Literary form:
Not fiction
Publication details:
London :
Kogan Page,
2007
Online resources:
An electronic book accessible through the World Wide Web; click to view
Availability:
No items available.
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2.
Selling James Bond
[electronic resource] :
product placement in the James Bond films /
by Tanya Nitins.
by
Nitins, Tanya
ebrary, Inc
Material type:
Text
; Format:
electronic available online
; Literary form:
Not fiction
Publication details:
Newcastle upon Tyne :
Cambridge Scholars Pub.,
2011
Online resources:
An electronic book accessible through the World Wide Web; click to view
Availability:
No items available.
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(remove)
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