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1.
Social media marketing [electronic resource] : an hour a day / Dave Evans. by Series: Serious skills
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Indianapolis, Ind. : Wiley, c2008
Availability: No items available.

2.
Perspectives on social media marketing [electronic resource] : the agency perspective/the brand perspective / Stephanie Agresta, B. Bonin Bough. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Boston, MA : Course Technology, c2011
Availability: No items available.

3.
Social media marketing [electronic resource] : the next generation of business engagement / Dave Evans; with Jake McKee. by
Edition: 1st ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley Technology Pub., c2010
Availability: No items available.

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ROI of $ocial media [electronic resource] : how to improve the return on your social marketing investment / Guy Powell, Steven Groves, Jerry Dimos. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Singapore : John Wiley & Sons (Asia), c2011
Other title:
  • ROI of social media
  • Return of investment of social media
Availability: No items available.

6.
Social media marketing [electronic resource] : an hour a day 2nd edition / Dave Evans. by
Edition: 2nd ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Indianapolis, IN : Wiley, 2012
Availability: No items available.

7.
Social business by design [electronic resource] : transformative social media strategies for the connected company / Dion Hinchcliffe, Peter Kim ; foreword by Jeff Dachis. by
Edition: 1st ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: San Francisco : Jossey-Bass, 2012
Availability: No items available.

8.
Social media marketing for dummies [electronic resource] : eLearning kit / by Phyllis Khare. by Series: --For dummies
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2012
Other title:
  • Social media marketing eLearning kit for dummies
Availability: No items available.

9.
Managing the new customer relationship [electronic resource] : strategies to engage the social customer and build lasting value / Ian H. Gordon. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, 2013
Availability: No items available.

10.
Social media and the rebirth of PR : the emergence of social media as a change driver for PR / Iliyana Stareva. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hamburg, Germany : Anchor Academic Publishing, 2014Copyright date: ©2014
Availability: No items available.

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Influence of social media marketing strategies on organization performance a case of Norfolk hotel, Nairobi Esther Kimani by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi Daystar University 2017
Availability: Items available for loan: Nairobi Campus (1)Call number: THES HF5410.K4K56 2017.

13.
Social content marketing for entrepreneurs / Jim Barry. by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015
Availability: No items available.

14.
Digital marketing management : a handbook for the current (or future) CEO / Debra Zahay. by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015
Availability: No items available.

15.
Social media ethics made easy : how to comply with FTC guidelines / Joseph W. Barnes. by Series: Giving voice to values on business ethics and corporate social responsibility collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016
Availability: No items available.

16.
An evaluation of social media as strategy for enhancing competitiveness among small medium enterprises in Nairobi County, Kenya / Peris W. Gitau by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi : Daystar University, 2015
Availability: Items available for loan: Nairobi Campus (1)Call number: THES HF5415.1265.K4G58 2015.

17.
Effect of social media influencer marketing on brand campaign performance in Kenyan Commercial Bank by Beverlyn Naliaka Wangila by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi: Daystar University, 2023
Availability: Items available for loan: Athi-River Campus (1)Call number: HF5415.1265.K4W36 2023. Nairobi Campus (1)Call number: HF5415.1265.K4W36 2023.