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1.
Consumer research : introspective essays on the study of consumption / Morris B. Holbrook. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks : Sage, c1995
Availability: Items available for loan: Athi-River Campus (1)Call number: HF5415.3.H637. Nairobi Campus (1)Call number: HF5415.3.H637.

2.
Consumer behavior, an information processing perspective / Brian Sternthal, C. Samuel Craig. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1982
Availability: Items available for loan: Athi-River Campus (1)Call number: HB820.S73.

3.
Decisions : making personal economic choices ;teacher's guide. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: St. Paul, Minn. : EMC Pub., c1985
Availability: Items available for loan: Athi-River Campus (1)Call number: HB801.D375 1985.

4.
Consumer theory, [by] H. A. John Green. by Series: Penguin modern economics texts: microeconomics
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harmondsworth, Penguin, 1971
Availability: Items available for loan: Athi-River Campus (1)Call number: HB801.G79.

5.
Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by
Edition: Rev. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Plano, Tex. : Business Publications, c1983
Availability: Items available for loan: Athi-River Campus (1)Call number: HF5415.3.H42 1983.

6.
Consumer behavior : concepts and applications / David L. Loudon. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw Hill Book Co., 1984
Availability: Items available for loan: Athi-River Campus (1)Call number: HF5415.3.L68 1984.

7.
Promotion : analysis, creativity, and strategy / William P. Dommermuth. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Kent Pub. Co., c1984
Availability: Items available for loan: Nairobi Campus (1)Call number: HF5415.D64.

8.
Behavioural aspects of marketing / Keith C. Williams. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Heinemann, c1981
Availability: Items available for loan: Nairobi Campus (1)Call number: HF5548.8.W5. Not available: Nairobi Campus: Withdrawn (1).

9.
Branded male : marketing to men / Mark Tungate. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2008
Availability: Items available for loan: Athi-River Campus (5)Call number: HF5415.1255.T86, ...

10.
Assembled in Japan [electronic resource] : electrical goods and the making of the Japanese consumer / Simon Partner. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Berkeley : University of California Press, c1999
Availability: No items available.

11.
Empowering the American consumer [electronic resource] : corporate responsiveness and market profitability / A. Coskun Samli. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Westport, Conn. : Quorum Books, 2001
Availability: No items available.

12.
The emerging high-tech consumer [electronic resource] : a market profile and marketing strategy implications / edited by Allan C. Reddy. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Westport, Conn. : Quorum Books, 1997
Availability: No items available.

13.
The maturing marketplace [electronic resource] : buying habits of baby boomers and their parents / George P. Moschis ... [et al.]. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Westport, Conn. : Quorum Books, 2000
Availability: No items available.

14.
How to market to women online [electronic resource] : case studies, tips and tactics. by Series: Practical know-how & case studies
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Portsmouth, R.I. : MarketingSherpa, Inc., 2003
Availability: No items available.

15.
Financing the American dream [electronic resource] : a cultural history of consumer credit / Lendol Calder. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Princeton, N.J. : Princeton University Press, 1999
Availability: No items available.

16.
Civilizing capitalism [electronic resource] : the National Consumers' League, women's activism, and labor standards in the New Deal era / Landon R.Y. Storrs. by Series: Gender & American culture
Material type: Text Text; Format: electronic available online remote; Nature of contents: biography; Literary form: Not fiction
Publication details: Chapel Hill : University of North Carolina Press, c2000
Availability: No items available.

17.
Marianne in the market [electronic resource] : envisioning consumer society in fin-de-siècle France / Lisa Tiersten. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Berkeley : University of California Press, c2001
Availability: No items available.

18.
Latinos, Inc [electronic resource] : the marketing and making of a people / Arlene Dávila. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Berkeley, CA : University of California Press, c2001
Availability: No items available.

19.
Issues of representation and qualitative marketing research [electronic resource] / Guest editors Pauline Maclaran, Miriam Catterall and Lorna Stevens. by Series: Qualitative Marketing Research. No.3 ; ; v. 6.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2003
Availability: No items available.

20.
The economic psychology of everyday life [electronic resource] / Paul Webley ... [et al.]. by Series: International series in social psychology
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Philadelphia, Pa. : Psychology Press, 2001
Availability: No items available.