| 000 | 01394nam a2200361Ia 4500 | ||
|---|---|---|---|
| 001 | 0000120383 | ||
| 005 | 20171002060422.0 | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 080911s2008 njua sb 001 0 eng d | ||
| 010 | _z 2008040265 | ||
| 020 | _z9780470512401 | ||
| 035 | _a(CaPaEBR)ebr10381057 | ||
| 035 | _a(OCoLC)649476979 | ||
| 040 |
_aCaPaEBR _cCaPaEBR |
||
| 050 | 1 | 4 |
_aHD69.B7 _bF57 2008eb |
| 082 | 0 | 4 |
_a658.8/27 _222 |
| 100 | 1 | _aFisher-Buttinger, Claudia. | |
| 245 | 1 | 0 |
_aConnective branding _h[electronic resource] : _bbuilding brand equity in a demanding world / _cClaudia Fisher-Buttinger and Christine Vallaster. |
| 260 |
_aHoboken, NJ : _bWiley, _cc2008. |
||
| 300 |
_axxi, 358 p. : _bill. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 533 |
_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2010. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries. |
||
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 650 | 0 |
_aBrand name products _xValuation _xManagement. |
|
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aCorporate image. | |
| 655 | 7 |
_aElectronic books. _2local |
|
| 700 | 1 |
_aVallaster, Christine, _d1971- |
|
| 710 | 2 | _aebrary, Inc. | |
| 856 | 4 | 0 |
_uhttp://site.ebrary.com/lib/daystar/Doc?id=10381057 _zAn electronic book accessible through the World Wide Web; click to view |
| 908 | _a170314 | ||
| 942 | 0 | 0 | _cEB |
| 999 |
_c109532 _d109532 |
||