000			02062nam a22004454a 4500
001			0000120429
005			20171002060423.0
006			m u
007			cr cn|||||||||
008			050526s2006 ilua sb 001 0 eng
010			_z 2005015164
015			_aGBA623651 _2bnb
016	7		_z013403704 _2Uk
020			_z0226284980 (cloth : alk. paper)
020			_z0226284999 (pbk. : alk. paper)
035			_a(CaPaEBR)ebr10381172
035			_a(OCoLC)615629416
040			_aCaPaEBR _cCaPaEBR
043			_an-us---
050	1	4	_aJK2281 _b.G44 2006eb
082	0	4	_a324.7/3/0973 _222
100	1		_aGeer, John Gray.
245	1	0	_aIn defense of negativity _h[electronic resource] : _battack ads in presidential campaigns / _cJohn. G. Geer.
260			_aChicago : _bUniversity of Chicago Press, _c2006.
300			_axvii, 201 p. : _bill.
490	1		_aStudies in communication, media, and public opinion
504			_aIncludes bibliographical references (p. [185]-194) and index.
505	0		_aThe need for negativity: an introduction -- Assessing negativity -- The information environment and negativity -- Evaluating character attacks -- Evaluating the content of negative and positive issue appeals -- Dragging the truth into the gutter? The news media, negativity -- And the 1988 campaign -- Negativity, democracy, and the political system.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2013. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aCampaign management _zUnited States.
650		0	_aAdvertising, Political _zUnited States.
650		0	_aPolitical campaigns _zUnited States.
650		0	_aPresidents _zUnited States _xElection _xHistory.
650		0	_aNegativism.
655		7	_aElectronic books. _2local
710	2		_aebrary, Inc.
830		0	_aStudies in communication, media, and public opinion.
856	4	0	_uhttp://site.ebrary.com/lib/daystar/Doc?id=10381172 _zAn electronic book accessible through the World Wide Web; click to view
908			_a170314
942	0	0	_cEB
999			_c109578 _d109578