| 000 | 01323nam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 0000125450 | ||
| 005 | 20171002060724.0 | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 101014s2010 ii ad s 000 0 eng d | ||
| 020 | _z9789350243473 | ||
| 035 | _a(CaPaEBR)ebr10415387 | ||
| 035 | _a(OCoLC)696318821 | ||
| 040 |
_aCaPaEBR _cCaPaEBR |
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| 050 | 1 | 4 |
_aHF5415 _b.H86 2010eb |
| 100 | 1 | _aHundekar, S. G. | |
| 245 | 1 | 0 |
_aPrinciples of marketing _h[electronic resource] / _cS.G. Hundekar. |
| 250 | _aRev. ed. | ||
| 260 |
_aMumbai : _bHimalaya Pub. House, _c2010. |
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| 300 |
_a209 p. : _bill. |
||
| 500 | _a"First edition." | ||
| 505 | 0 | _aunit 1. Marketing and core concepts -- unit 2. Marketing environment (micro & macro) -- unit 3. Developing the marketing mix-II (indirect & price) -- unit 4. Developing the marketing mix-II (promotion & distribution) -- unit 5. Marketing in the digital age. | |
| 533 |
_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2010. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries. |
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| 650 | 0 | _aMarketing. | |
| 655 | 7 |
_aElectronic books. _2local |
|
| 710 | 2 | _aebrary, Inc. | |
| 856 | 4 | 0 |
_uhttp://site.ebrary.com/lib/daystar/Doc?id=10415387 _zAn electronic book accessible through the World Wide Web; click to view |
| 908 | _a170314 | ||
| 942 | 0 | 0 | _cEB |
| 999 |
_c114599 _d114599 |
||