| 000 | 01396nam a2200373 a 4500 | ||
|---|---|---|---|
| 001 | 0000125616 | ||
| 005 | 20171002060729.0 | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 960410s1996 wiu sb 001 0 eng d | ||
| 010 | _z 96008273 | ||
| 020 | _z0299152502 (cloth : alk. paper) | ||
| 020 | _z0299152545 (pbk. : alk. paper) | ||
| 035 | _a(CaPaEBR)ebr10415790 | ||
| 035 | _a(OCoLC)669499136 | ||
| 040 |
_aCaPaEBR _cCaPaEBR |
||
| 043 | _an-us--- | ||
| 050 | 1 | 4 |
_aHF5813.U6 _bP68 1996eb |
| 082 | 0 | 4 |
_a659.1 _220 |
| 100 | 1 |
_aPreston, Ivan L., _d1931- |
|
| 245 | 1 | 4 |
_aThe great American blow-up _h[electronic resource] : _bpuffery in advertising and selling / _cIvan L. Preston. |
| 250 | _aRev. ed. | ||
| 260 |
_aMadison, Wis. : _bUniversity of Wisconsin Press, _cc1996. |
||
| 300 | _aviii, 243 p. | ||
| 504 | _aIncludes bibliographical references (p. 197-227) and index. | ||
| 533 |
_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2013. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries. |
||
| 650 | 0 |
_aAdvertising _zUnited States. |
|
| 650 | 0 | _aSelling. | |
| 650 | 0 |
_aAdvertising laws _zUnited States. |
|
| 655 | 7 |
_aElectronic books. _2local |
|
| 710 | 2 | _aebrary, Inc. | |
| 856 | 4 | 0 |
_uhttp://site.ebrary.com/lib/daystar/Doc?id=10415790 _zAn electronic book accessible through the World Wide Web; click to view |
| 908 | _a170314 | ||
| 942 | 0 | 0 | _cEB |
| 999 |
_c114765 _d114765 |
||