| 000 | 01426nam a2200361 a 4500 | ||
|---|---|---|---|
| 001 | 0000127381 | ||
| 005 | 20171002060832.0 | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 101208s2007 ncu sb 001 0 eng d | ||
| 010 | _z 2007008867 | ||
| 020 | _z9780807871560 (pbk.: alk. paper) | ||
| 020 | _z9780807831427 (cloth: alk. paper) | ||
| 020 | _z9780807899656 (e-book) | ||
| 035 | _a(CaPaEBR)ebr10425422 | ||
| 035 | _a(OCoLC)694145906 | ||
| 040 |
_aCaPaEBR _cCaPaEBR |
||
| 043 | _an-us--- | ||
| 050 | 1 | 4 |
_aGV954.3 _b.O75 2007eb |
| 100 | 1 | _aOriard, Michael. | |
| 245 | 1 | 0 |
_aBrand NFL _h[electronic resource] : _bmaking and selling America's favorite sport / _cMichael Oriard ; with a new afterword by the author. |
| 260 |
_aChapel Hill, N.C. : _bUniversity of North Carolina Press, _c2007. |
||
| 300 | _a332 p. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 533 |
_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2010. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries. |
||
| 610 | 2 | 0 | _aNational Football League. |
| 650 | 0 |
_aFootball _zUnited States _xMarketing. |
|
| 650 | 0 |
_aFootball _zUnited States _xManagement. |
|
| 655 | 7 |
_aElectronic books. _2local |
|
| 710 | 2 | _aebrary, Inc. | |
| 856 | 4 | 0 |
_uhttp://site.ebrary.com/lib/daystar/Doc?id=10425422 _zAn electronic book accessible through the World Wide Web; click to view |
| 908 | _a170314 | ||
| 942 | 0 | 0 | _cEB |
| 999 |
_c116530 _d116530 |
||