000			01406nam a2200349 a 4500
001			0000136971
005			20171002061434.0
006			m u
007			cr cn|||||||||
008			110802s2008 gw ad sbm 000 0 eng d
020			_z9783836658720
020			_z9783836608725 (e-book)
035			_a(CaPaEBR)ebr10483075
035			_a(OCoLC)747411767
040			_aCaPaEBR _cCaPaEBR
050	1	4	_aHD69.B7 _bJ7 2008eb
100	1		_aJ., Tatiana Soto.
245	1	0	_aMethods for assessing brand value _h[electronic resource] : _ba comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model / _cTatiana Soto J.
260			_aHamburg : _bDiplomica Verlag, _c2008.
300			_av, 97 p. : _bcol. ill.
500			_aCover title.
502			_aZugl. Fachhochschule Osnabrück, Osnabrück, Deutschland, MA-Thesis/Master, 2007.
504			_aIncludes bibliographical references.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2011. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aBranding (Marketing)
650		0	_aBrand name products _xValuation.
650		0	_aCorporate image.
655		7	_aElectronic books. _2local
710	2		_aebrary, Inc.
856	4	0	_uhttp://site.ebrary.com/lib/daystar/Doc?id=10483075 _zAn electronic book accessible through the World Wide Web; click to view
908			_a170314
942	0	0	_cEB
999			_c126120 _d126120