000			01966nam a2200481 a 4500
001			0000137431
005			20171002061450.0
006			m u
007			cr cn|||||||||
008			110608s2011 si a sb 001 0 eng d
010			_z 2011414226
020			_z9780470827413 (hbk.)
020			_z0470827416 (hbk.)
020			_z9780470827437 (ePub)
020			_z9780470827420 (mobi)
020			_z9780470827444 (ePub)
020			_z9780470827437 (e-book)
035			_a(CaPaEBR)ebr10484749
035			_a(OCoLC)747426559
040			_aCaPaEBR _cCaPaEBR
050	1	4	_aHF5415.1265 _b.P69 2011eb
082	0	4	_a658.802 _222
100	1		_aPowell, Guy R.
245	1	0	_aROI of $ocial media _h[electronic resource] : _bhow to improve the return on your social marketing investment / _cGuy Powell, Steven Groves, Jerry Dimos.
246	3		_aROI of social media
246	3		_aReturn of investment of social media
260			_aSingapore : _bJohn Wiley & Sons (Asia), _cc2011.
300			_axxv, 289 p. : _bill.
504			_aIncludes bibliographical references and index.
505	0		_asection 1. Getting started with social media ROI -- section 2. The media engagement framework -- section 3. Practical applications of social media ROI -- section 4. Where does social media go from here?
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2013. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aInternet marketing.
650		0	_aSocial media _xMarketing.
650		0	_aSocial media _xEconomic aspects.
650		0	_aOnline social networks _xEconomic aspects.
650		0	_aSocial marketing.
655		7	_aElectronic books. _2local
700	1		_aGroves, Steven.
700	1		_aDimos, Jerry.
710	2		_aebrary, Inc.
856	4	0	_uhttp://site.ebrary.com/lib/daystar/Doc?id=10484749 _zAn electronic book accessible through the World Wide Web; click to view
908			_a170314
942	0	0	_cEB
999			_c126580 _d126580