000			01862nam a2200349 a 4500
001			0000138537
005			20171002061535.0
006			m u
007			cr cn|||||||||
008			090515s2009 njua sb 001 0 eng d
010			_z 2009018911
020			_z1573873683
020			_z9781573873680
020			_z9781573879194 (e-book)
035			_a(CaPaEBR)ebr10492817
035			_a(OCoLC)756501508
040			_aCaPaEBR _cCaPaEBR
050	1	4	_aZ716.3 _b.D425 2009eb
100	1		_aDempsey, Kathy, _d1965-
245	1	4	_aThe accidental library marketer _h[electronic resource] / _cKathy Dempsey.
260			_aMedford, N.J. : _bInformation Today, _cc2009.
300			_axvi, 294 p. : _bill.
504			_aIncludes bibliographical references and index.
505	0		_aHow and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2011. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aLibraries _xMarketing.
650		0	_aLibraries _xPublic relations.
655		7	_aElectronic books. _2local
710	2		_aebrary, Inc.
856	4	0	_uhttp://site.ebrary.com/lib/daystar/Doc?id=10492817 _zAn electronic book accessible through the World Wide Web; click to view
908			_a170314
942	0	0	_cEB
999			_c127686 _d127686