| 000 | 00941cam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 0000025257 | ||
| 005 | 20171002015836.0 | ||
| 008 | 860730s1987 njua b 00110 eng | ||
| 010 | _a 86020520 | ||
| 020 | _a0130160490 | ||
| 035 | _a 86020520 | ||
| 040 |
_aDaystar _dBNjogu |
||
| 050 | 0 | 0 |
_aHF5823 _b.A13 1987 _aHF5823 _b.A13 |
| 082 | 0 |
_a659.1 _219 |
|
| 100 | 1 | 0 | _aAaker, David A. |
| 245 | 1 | 0 |
_aAdvertising management / _cDavid A. Aaker, John G. Myers. |
| 250 | _a3rd ed. | ||
| 260 | 0 |
_aEnglewood Cliffs, N.J. : _bPrentice-Hall, _cc1987. |
|
| 300 |
_axii, 564 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographies and index. | ||
| 650 | 0 |
_aAdvertising _xManagement. |
|
| 700 | 1 | 0 |
_aMyers, John G., _d1933-. |
| 908 | _a060628 | ||
| 942 | _cG | ||
| 999 |
_c13322 _d13322 |
||