| 000 | 01182nam a2200313Ia 4500 | ||
|---|---|---|---|
| 001 | 0000144375 | ||
| 005 | 20171002061922.0 | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 120112s2012 enka sb 001 0 eng d | ||
| 020 | _z9780199566495 | ||
| 020 | _z9780191617867 | ||
| 035 | _a(CaPaEBR)ebr10523380 | ||
| 035 | _a(OCoLC)778433154 | ||
| 040 |
_aCaPaEBR _cCaPaEBR |
||
| 050 | 1 | 4 |
_aHF5415.122 _b.O78 2011eb |
| 100 | 1 | _aOswald, Laura R. | |
| 245 | 1 | 0 |
_aMarketing semiotics _h[electronic resource] : _bsigns, strategies, and brand value / _cLaura R. |
| 260 |
_aOxford ; _aNew York : _bOxford University Press, _c2012. |
||
| 300 |
_axii, 218 p. : _bill. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 533 |
_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2012. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries. |
||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aSemiotics. | |
| 655 | 7 |
_aElectronic books. _2local |
|
| 710 | 2 | _aebrary, Inc. | |
| 856 | 4 | 0 |
_uhttp://site.ebrary.com/lib/daystar/Doc?id=10523380 _zAn electronic book accessible through the World Wide Web; click to view |
| 908 | _a170314 | ||
| 942 | 0 | 0 | _cEB |
| 999 |
_c133524 _d133524 |
||