| 000 | 01290nam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 0000147584 | ||
| 005 | 20171002062111.0 | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 120423s2012 gw a sb 000 0 eng d | ||
| 020 | _z9783842872820 | ||
| 020 | _z9783842822825 (e-book) | ||
| 035 | _a(CaPaEBR)ebr10553089 | ||
| 035 | _a(OCoLC)794490207 | ||
| 040 |
_aCaPaEBR _cCaPaEBR |
||
| 050 | 1 | 4 |
_aHF5415.12615 _b.G46 2012eb |
| 100 | 1 | _aGentner, Friedrich. | |
| 245 | 1 | 0 |
_aNeuromarketing in the B-to-B-sector _h[electronic resource] : _bimportance, potential and its implications for brand management / _cFriedrich Gentner. |
| 260 |
_aHamburg : _bDiplomica Verlag, _c2012. |
||
| 300 |
_av, 67 p. : _bill. |
||
| 500 | _aTitle from cover. | ||
| 504 | _aIncludes bibliographical references. | ||
| 533 |
_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2011. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries. |
||
| 650 | 0 | _aNeuromarketing. | |
| 650 | 0 | _aIndustrial marketing. | |
| 650 | 0 | _aBranding (Marketing) | |
| 655 | 7 |
_aElectronic books. _2local |
|
| 710 | 2 | _aebrary, Inc. | |
| 856 | 4 | 0 |
_uhttp://site.ebrary.com/lib/daystar/Doc?id=10553089 _zAn electronic book accessible through the World Wide Web; click to view |
| 908 | _a170314 | ||
| 942 | 0 | 0 | _cEB |
| 999 |
_c136733 _d136733 |
||