| 000 | 01448nam a2200361Ia 4500 | ||
|---|---|---|---|
| 001 | 0000149028 | ||
| 005 | 20171002062203.0 | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 050818s2006 enka sb 001 0 eng d | ||
| 020 | _z075066746X | ||
| 020 | _z9780750667463 | ||
| 035 | _a(CaPaEBR)ebr10562085 | ||
| 035 | _a(OCoLC)144619509 | ||
| 040 |
_aCaPaEBR _cCaPaEBR |
||
| 050 | 1 | 4 |
_aHD9980.5 _b.M37 2006eb |
| 100 | 1 | _aMcDonald, Malcolm. | |
| 245 | 1 | 0 |
_aMarketing plans for service businesses _h[electronic resource] : _ba complete guide / _cMalcolm McDonald and Adrian Payne. |
| 250 | _a2nd ed. | ||
| 260 |
_aOxford ; _aBurlington, MA : _bElsevier/Butterworth-Heinemann, _c2006. |
||
| 300 |
_axiv, 401 p. : _bill. |
||
| 500 | _aPrevious ed.: published as Marketing planning for services. 1996. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 533 |
_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2011. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries. |
||
| 650 | 0 |
_aService industries _xMarketing _xPlanning. |
|
| 650 | 0 |
_aMarketing _xPlanning. |
|
| 655 | 7 |
_aElectronic books. _2local |
|
| 700 | 1 | _aPayne, Adrian. | |
| 700 | 1 |
_aMcDonald, Malcolm. _tMarketing planning for services. |
|
| 710 | 2 | _aebrary, Inc. | |
| 856 | 4 | 0 |
_uhttp://site.ebrary.com/lib/daystar/Doc?id=10562085 _zAn electronic book accessible through the World Wide Web; click to view |
| 908 | _a170314 | ||
| 942 | 0 | 0 | _cEB |
| 999 |
_c138177 _d138177 |
||