000			01622nam a2200385 a 4500
001			0000156388
005			20171002062656.0
006			m u
007			cr cn|||||||||
008			111017s2012 be a sb 101 0 eng d
010			_z 2011042023
020			_z9789052017938
020			_z9783035261424 (e-book)
035			_a(CaPaEBR)ebr10600493
035			_a(OCoLC)813285509
040			_aCaPaEBR _cCaPaEBR
043			_ae------
050	1	4	_aHD69.B7 _bE97 2012eb
082	0	4	_a658.8/27094 _223
245	0	0	_aEuropean business and brand building _h[electronic resource] / _cLuciano Segreto ... [et al.] (eds.).
260			_aBruxelles ; _aNew York : _bP.I.E. Peter Lang, _cc2012.
300			_a264 p. : _bill.
500			_a"The papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007, with the support of the Kozminski University of Warsaw"--T.p. verso.
504			_aIncludes bibliographical references and index.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2011. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aBrand name products _zEurope _vCongresses.
650		0	_aBranding (Marketing) _zEurope _vCongresses.
650		0	_aCorporate image _zEurope _vCongresses.
655		7	_aElectronic books. _2local
700	1		_aSegreto, Luciano.
710	2		_aInstitute for Corporate Culture Affairs.
710	2		_aebrary, Inc.
856	4	0	_uhttp://site.ebrary.com/lib/daystar/Doc?id=10600493 _zAn electronic book accessible through the World Wide Web; click to view
908			_a170314
942	0	0	_cEB
999			_c145536 _d145536